Strategy Lessons from a Strategist Who’s Won
— and Failed — a Lot
I write and speak about my own success story to fellow business owners across Africa
Why?
Because the best strategy you will ever create is the one that starts with what success truly means to you.
Our mindsets define how we see success and how we build our businesses around it.
Below, you’ll find tools I’ve developed through my journey and in conversation with countless business owners to help navigate the traps, trials, and triumphs of being everyday SMMEs.
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FREE RESOURCES
Podcast
Honest, unfiltered conversations exploring what success looks like beyond the surface. Real stories, real strategies, and deep reflections from fellow SMMEs — all designed to help you think beyond generic business advice.
The SMME-Y Articles
Practical, thought-provoking pieces that help you redefine your own success and align your business actions accordingly.
What to Do When You’re Unsure
Harnessing Time as a Currency
Building
Boundaries
The Importance of Intent
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DIY STRATEGY CHAPTERS
Chapter 1: Start Here: Define Your Success Story
You can have the best strategy in the world — but if you don’t know what success truly means to you, you’ll end up frustrated, misaligned, and constantly chasing the wrong goals.
This first downloadable chapter invites you to step back and write your own success story — not the one the world expects from you.
Through practical exercises, reflective prompts, and real-world guidance, you’ll discover:
This isn’t a generic motivational fluff piece. It’s the foundational work most of us skip — and the reason so many strategies fail.
How to articulate what success means to you as both a person and a business owner.
Why clarity on your story is the single most powerful tool for any future strategy.
How to articulate what success means to you as both a person and a business owner.
How to align your daily actions, marketing, and growth decisions to your true definition of success — so you can finally build in a way that feels right.
This isn’t a generic motivational fluff piece. It’s the foundational work most of us skip — and the reason so many strategies fail.
Meet your SME expert - Brad Watridge
With over 27 years of experience, I’m driven by one central question: “What does success truly mean?” For each of us, success takes on a unique shape, and I am passionate about exploring the diverse success stories across Southern Africa. My journey has led me to engage strategically with businesses of all sizes, focusing on B2B and supporting SMMEs to thrive.
As a published co-author, I am committed to sharing insights on business growth and personal development. I’m not one for empty displays of wealth, and I hold a strong stance against corruption. As my Grandpa wisely said, “The only job that starts at the top is a grave digger.” I believe in hard work, integrity, and living your greatness.
Helping others unlock their potential is my passion, and I believe creativity - both spiritual and strategic- is at the heart of personal and business growth. Though an introvert by nature, I enjoy the challenge and connection of networking and building meaningful partnerships.
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